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Video /media/1263/day-in-the-life-video.jpg A day in the life of an Assistant Brand Manager
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Brand: Marketing/Brand Management

 

Want to work with brands that millions of consumers can’t live without? Our marketing and brand management teams are the vision and strategy behind each of our brands. You’ll dive right in on one of our world-class brands, developing marketing plans and identifying specific marketing tactics to build on consumer, shopper and customer insights. Your expertise and innovative tactics will help win the devotion of our consumers and grow your brands profitably. Together, we’ll continue to create the world’s leading brand experiences and make a difference for nearly 5 billion consumers. Pretty cool, right?

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Brand: Marketing/Brand Management in Canada

 

In our Brand function, you will get wide experience of brand building, starting from general business management, thru communication planning and trade marketing. With P&G Canada, you will learn and master the key marketing elements including brand communication, portfolio management, trial building, commercial strategy planning, in-store communication and execution, market analysis and tracking.

The two main areas within P&G Canada’s Brand function are:

• Commercial Operations, where you will further expand your Brand management knowledge via managing brand/category product portfolio, developing annual business plans, analyzing latest market development trends, recommending new business solutions, developing brand commercial strategies and initiative executions for in-store.

• Brand Operations, where you will explore the elements of Brand Communication, lead the annual communication and trial plan development, analyze key media and communication trends, and assess the competitive landscape to identify new business opportunities. You will manage and integrate holistic brand communications plans across all media and consumer touch points while working closely with a multi-functional team and agency partners.